Category: Projects & Writing Samples
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Writing Samples – How does Spotify Wrapped prove the power of personalized marketing?
Every December, the same trend will be set off on social media. People scramble to share…
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Writing Samples – Why Coca Cola’s Share a Coke Campaign Was So Successful
Coca-Cola’s Share a Coke campaign is a very classic case in digital marketing. As one of…
Junjie Chen | Integrated Marketing Portfolio 