Junjie Chen | Integrated Marketing Portfolio

• Generated more than 5 million total views and over 100,000 likes through social media content operations on Xiaohongshu and Douyin.

• Supported more than five integrated campaign projects as a Creative Strategy Intern at Havas Shanghai, contributing to insight development, concepting, and pitch-ready recommendations for brands such as Fendi, Arc’teryx, and Tsingtao Beer.

• Coordinated internal meetings and company-wide events as an Operations and Project Intern at Shanghai Jinda Brokerage, supporting stakeholder alignment, communication packaging, and execution quality.

• Represented the Brazil vs. Belgium match ceremony as a FIFA World Cup Russia Flag Bearer Intern in Kazan, collaborating with a multinational operations team and following live-event broadcast protocols.

• Researched and authored an industry article analyzing the UK public transport safety campaign “See it. Say it. Sorted.” and translated cross-cultural messaging into communication strategy insights.

• Completed brand and retail strategy portfolio projects on Off-White and Cole Buxton, including digital business analysis, market positioning, competitor benchmarking, and product/story opportunity development.