I am a graduate student in Integrated Marketing at New York University, with an academic background in Fashion Management from the University of Manchester. My interests sit at the intersection of brand strategy, marketing communication, creative content, and project execution. Through my academic projects and professional experiences, I have developed a strong interest in understanding how brands communicate value, build audience relationships, and turn strategy into clear and engaging stories.
My career goal is to grow into a marketing and communications professional who can connect strategic thinking with practical execution. I am especially interested in roles related to brand communication, social media strategy, creative strategy, project coordination, and community-facing marketing. I believe strong marketing is not only about creative ideas, but also about research, audience understanding, clear communication, and disciplined execution.
Junjie Chen | Integrated Marketing Portfolio 