James Chen | Marketing Notes

Today, I would like to introduce two different propagation logics: push and pull. Push is more…

Hello, everyone. I would like to share some of my insights in the study of digital…

The brand website I will analyze is Apple’s Store homepage. I will observe how it organizes…

In digital marketing, Push and Pull are often regarded as two “opposite” strategies: one actively pushes…

This time, I analyzed an online banner digital advertisement of Disney+. Its picture is very intuitive:…

Hello, everyone. I’m Junjie Chen. You can also call me James. I’m currently studying for a…