James Chen | Marketing Notes

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  • Nike’s Push vs Pull

    Nike’s Push vs Pull

    In digital marketing, Push and Pull are often regarded as two “opposite” strategies: one actively pushes…

  • Disney+ Banner Ad Analysis: Why Does It Make People Want to Click?

    Disney+ Banner Ad Analysis: Why Does It Make People Want to Click?

    This time, I analyzed an online banner digital advertisement of Disney+. Its picture is very intuitive:…

  • Hello World

    Hello World

    Setting up this blog was quite simple for me: I wanted to document the digital marketing…

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