James Chen | Marketing Notes

Why do brands like to pretend to be “amateurs” on TikTok?

There is a strange trend on TikTok this year. More and more big brands no longer…
How does Spotify Wrapped prove the power of personalized marketing?

Every December, the same trend will be set off on social media. People scramble to share…
Why Coca-Cola’s Share a Coke Campaign Was So Successful

Coca-Cola’s Share a Coke campaign is a very classic case in digital marketing. As one of…
Digital Marketing Learning Notes #2

Today, I would like to introduce two different propagation logics: push and pull. Push is more…
Digital Marketing Learning Notes #1

Hello, everyone. I would like to share some of my insights in the study of digital…
An IA/UX Analysis of the Apple Store Homepage

The brand website I will analyze is Apple’s Store homepage. I will observe how it organizes…
Nike’s Push vs Pull

In digital marketing, Push and Pull are often regarded as two “opposite” strategies: one actively pushes…
Disney+ Banner Ad Analysis

This time, I analyzed an online banner digital advertisement of Disney+. Its picture is very intuitive:…
Hello World

Hello, everyone. I’m Junjie Chen. You can also call me James. I’m currently studying for a…