James Chen | Marketing Notes

Setting up this blog was quite simple for me: I wanted to document the digital marketing methods I learned in this course in a clearer and more trackable way. Instead of just going through the lessons in class and then forgetting them, I hoped to turn each learning experience into a content asset that could be repeatedly reviewed and continuously improved.

Starting from this semester, I will update a short record for each class, focusing on the advertising/marketing cases discussed in our class: On one hand, I will break down the advertising strategy, analyzing its target audience, core proposition, creative expression method, as well as the combination of channels and touchpoints; on the other hand, I will write down the points that I think are most worthy of discussion, about interesting things related to advertising, for everyone to discuss.

James Chen

01/20/2026